At the International Trade Fair for Natural Textiles and Clothing (InNaTex) at the MESSECENTER RHEIN-MAIN in Hofheim am Taunus, POLOLO exhibited for the first time at a joint stand from July 29 to 31, 2023, together with three partner companies. This collaboration, which has proven successful for many years, was thus elevated to a new level – the established partners, disana, HIRSCH NATUR, PICKAPOOH, and POLOLO, share fundamental ecological values. The open stand design facilitated lively exchange among the partners and with retailers in a relaxed, informal atmosphere. Franziska Kuntze commented: "It was a fruitful and very enjoyable collaboration!" POLOLO was kept busy throughout the three days of the fair, addressing the many inquiries from visitors, particularly regarding barefoot models and vegan material alternatives.
POLOLO presence at InNaTex at the start of the season
POLOLO has been present at InNaTex for years, because in addition to the classic clothing sector, other sustainable product groups are also presented exclusively to the trade there: This trade fair, which has been held twice a year since 1997, in winter and summer in Hofheim-Wallau near Frankfurt/Main in Hesse, is the central sales and communication platform for POLOLO shoes for direct contact in the heart of Europe.
POLOLO – a brand that has been established at InNaTex for 20 years
InNaTex offers trade visitors over 250 green fashion labels , both established and newly founded brands. Visitors can take advantage of a free shuttle service from Frankfurt Airport or parking facilities at the exhibition grounds. Connections to regional public transport further facilitate arrival and departure. At the trade fair, visitors have the opportunity to network with the patron of the event, the International Association of Natural Textile Industry (IVN), whose chairwoman is Franziska Kuntze, as well as with other standard-setting organizations and numerous cooperation partners.
Conclusion: Increasing interest in POLOLO barefoot shoes and vegan models
The synergistic collaboration with disana (wool children's clothing), HIRSCH NATUR (socks for children and adults), and PICKAPOOH (children's hats) at the new booth proved successful: The new POLOLO collection attracted considerable attention throughout all three days of the trade fair. A clearly evident increase in demand for barefoot models – both outdoor and house shoes – is also apparent. Interest in vegan material alternatives to animal leather is also growing.
Models made from a cactus leather alternative
Models for baby walkers (sizes 20-27)
To the POLOLO specialist dealer page.
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