On the closing day, POLOLO invited to a breakfast meeting with bloggers, press representatives and cooperation partners
[Berlin, February 5th, 2018] This year the „playtime BERLIN“ took place for the second time – the Berlin children’s shoe label POLOLO also participated with a stand. The trade fair from January 23rd to 24th, 2018 at the Palazzo Italia in the famous “Unter den Linden” street and the season opening provided the perfect setting for a breakfast meeting on the closing day with bloggers, representatives of the press and cooperation partners in the “LebensArt” café close to the Brandenburg Gate: POLOLO’s Berlin executive manager Franziska Kuntze gave an introduction, Heike Hess of the International Association of Natural Textiles (IVN) touched on aspects of sustainable children’s clothing and cooperation partner disana reported on her company.
POLOLO = ecological and social responsibility + beautiful design
Franziska Kuntze looked back at POLOLO’s history: to find ecologically produced children’s shoes, slippers, baby shoes and first walker shoes, which are also chic, turned out to be a great challenge, as Verena Carney and herself as mothers were searching for their still small children then. Therefore, in 2003 they founded POLOLO. The name of their company derives from Chilenian Spanish and means “solid friend” – because that should POLOLOs, which are designed with much passion, always be: Reliable companions for small and slightly larger children, while learning to walk, discover, play and romp …
Franziska emphasized that POLOLO also stands for the claim to meet high social criteria, to create jobs in the own manufactory in Franconia as well as at the Berlin head office and to develop and maintain the know-how for hand-made slippers with the “made in Germany” label.
“In order to make all this transparent, we decided to get certified according to the strict IVN standard for natural leather!” said Franziska, briefly explaining the transparent supply chain. She underlined that a part of the POLOLOs was also certified by “BioKreis” and all POLOLO shoes are also very well suited for allergic people due to the absence of harmful substances – therefore they carry the “ECARF” seal for allergy-friendly products.
Skin-friendly natural supply: Leather as a proven material for millennia
Franziska looked far back into history of mankind: Leather is considered to be one of the oldest clothing materials – even in its original form at that time, it already had the properties that are still so highly valued today, such as breathability, water vapor permeability and skin compatibility; added to this is its protective function, which was appreciated already millennia ago.
On behalf of POLOLO she explained that it is important to avoid long distance transports and chrome tanning. For the manufacturing of POLOLOs therefore only vegetable tanned leather from Germany is used. Actually there is no need for colouring the leather, but since the children – and probably their parents, too – usually prefer rather colourful shoes, one should know this: While “chrome leather” always appear grey and therefore would have to be extra dyed then, the leather used for POLOLOs takes the same shade of the vegetable tanning provided by Valonea oak or tara fruit e.g. In addition, POLOLO can thus refuse to add a coating in order to preserve the natural character of this special material. Franziska: “Shoes made of natural leather are the best alternative to healthy barefoot walking – this material nestles around the tender child’s feet like a second skin”.
Suitable children’s shoes as an investment in the feet’s health
First walkers should train their feet’s muscles by barefoot walking as often as possible – alternatively they should be protected by ecologically produced leather slippers. Franziska made it clear that the purchase of health-promoting shoes pays off, if one considers the possible consequential damages due to inappropriate low-price shoes stuffed with chemicals.
She explained that children’s feet could start growing rapidly – an average of one millimeter a month. Her advice: “Therefore, parents should regularly check whether the shoes fit at all, because too small shoes can cause damage!” This is very easy to do with POLOLOs: The sole can be removed or the leather covers can be turned over.
Finally, she reported on the successful development of POLOLO and on her delightful experience that the interest in shoes provided by low-emission production is increasing noticeably worldwide.
IVN quality label as a beacon for manufacturers, dealers and customers
Heike Hess was delighted with the many attendees of the meeting and their recognizable interest: “This shows that the topic of sustainability in leather and textile products has a high priority – how exciting and important is such a thematic exchange for all sides”.
The very demanding, credible IVN quality labels such as “NATURAL LEATHER” or “BEST” should show at a glance that you hold a special product in your hand: “Clothing that was manufactured without pollution of the environment and exploitation of workers”. Consumers could count on buying a healthy product, and distributors and producers can be sure that their certified suppliers meet high environmental and social standards.